Broadcast Messaging
Message all followers or segment by geography, gender or a custom group (sales leads, VIP ....)

Auto-Reply
Set a welcome message, replies to keywords, and a default reply to any other messages.

Direct Messaging
Send text responses to individual follower messages.

Follower Management
View basic profile data, group followers, add aliases

Content Management
Upload image, audio, video files, and create multimedia cards.

Analytics
Detailed reporting on followers, content engagement, message volume, and much more.